Vision

To offer internationally benchmarked Human Resources Development solutions to the Beverage and Hospitality Industry, enabling measurable growth and therefore ensuring sustained performance excellence.

Mission

By empowering all levels of people with the knowledge and skills to excel personally and professionally in the beverage and hospitality industry, therefore raising the standards of service in South Africa to exceed International expectations.

The Barcode Bar Academy offers complete solutions that are designed to offer the best possible results no matter what your requirements. Whether you are looking for a complete beverage program that will integrate into your business strategy through skills assessments, business reviews and management training, or simply to help you successfully achieve the next level in bartending, we offer solutions that are suited to your needs. We believe in providing the highest quality learning material, developed by the some of the best in the business, and sustained development through practical, “in the workplace” assessment to provide measurable growth, both in your business and on a personal level.

Our courses are highly practical and combine theoretical learning with a solid foundation of practical, "behind the bar" experience. Our custom-built training facility merges professional bar design with group oriented training facilities in a design that maximizes group interaction and learning.

We also offer state of the art audio-visual equipment, an extensive collection of spirits and liqueurs and an ever growing collection of cocktail, bar and industry related books and magazines, all of which combine to make the Barcode Bar Academy the ideal venue for learning, product-tasting, practical demonstrations or multi media presentations.